Valvoline's Project Shed - Campaign Case Study
• In early 2009, Valvoline created a campaign with the sole purpose of connecting and engaging with their most passionate consumers – car builders. They wanted to influence and connect with people who would encourage others and spread the word about the great range of Valvoline products. EMG websites and magazines were their perfect match.
• At the centre of their campaign, Valvoline featured the unsung heroes of modified cars in this country. They placed images of ordinary blokes, building and modifying their cars in their own sheds for pure enjoyment.
• EMG created the mini-website Projectshed.com.au which was specifically dedicated to the Valvoline campaign. Through our newsletters, website banners and magazine ads, consumers were encouraged to visit this website, upload images and read real-life events about cars being built from scratch.
• Selected car builders received free products from Valvoline and were featured in EMG magazines, alongside appearing in the advertising campaign Valvoline is running throughout 2009.
• Valvoline is achieving every advertiser’s dream – building a strong and sustainable connection with their most passionate consumers.
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