Artwork (banner) specifications
Ad Spots
Position: Top of the page
Leaderboard banner 728 x 90 px (W x H)
Position: Right side of the page
Wide Skyscraper 160 x 600 px (W x H)
Position: Big square placed between editorial or bottom of the page
Medium rectangle (or Island ad) 300 x 250 px (W x H)
Newsletter
Wide Skyscraper 160 x 600 px (W x H)
Please note – Flash banners cannot be used in newsletters.
Format
Applying to all website or newsletter banners
- Animated GIF, JPG or Adobe Flash.
- Flash banners should be saved as version 6. We except banners made in the higher version of Flash as 8 or 10, but be aware that not every visitors will have latest version of the Flash Player. Please send backup GIF or JPG file.
- IMPORTANT FOR FLASH BANNERS: On the top layer, please create a transparent button with the following code:
on(release){
getURL (_level0.clickTAG, "_blank");
}
- Send us FLA. and SWF. files for all Flash banners.
- Please keep the size of the banners under 40K.
- For Flash banners, please supply a backup GIF or JPG file.
- No sound on the initial ad. Sounds can be played only if user presses a play button. The stop button must be clearly visible. Sounds should not be too loud or obstructive.
- If you'd like to include video in your ad, please contact us first to discuss the details.
- Animation should be easy on the eyes and no more than 2, 3 or 4 panels.
- Please, no 'Las Vegas' style ads, with excessive blinking, screaming and similar.
- We reserve the right to reject banners we feel are not compliant with our websites.
- Include a direct link (URL) to your website or promotional page in your email message with the banner.
- 3rd party codes from any system are accepted, such as Eyeblaster, DoubleClick, etc. If a 3rd party code is provided, we cannot guarantee our system will be able to collect all banner statistics.
- For more information, email webdesign@expresspublications.com.au or call Dean Lazarevic on +61 2 9741 3945
Of course, we are also happy to negotiate different packages and discuss your specific requirements for a campaign.
We also have number of sponsorship opportunities and listings in our directories. Please contact our advertising department for more details.
Production process
To place your banner, just email the banner, link, date to upload, date to remove the banner, and any other details relevant to your advertising account manager.
Please send the material to us at least 5 working days before the start date of the advertising campaign.
If you would like to book campaign or need any other information, please Contact Us.
