4WD Action website: Big tyres, big outback, big bucks!

4WD Action is the most trusted and widely known 4WD multimedia brand in Australia. It's the complete package, known as the 4WDer’s Bible. The website, magazine and DVDs cover the entire 4WD scene for the Australian 4WD community.

The 4WD market is a very strong niche. The customers who visit the 4WD website are purely interested in 4WD related products and information. The audience doesn't stumble upon the website by chance, each and every visitor actively seeks products and services related to 4WDs, motoring, tools and parts, travel, tourism and finance.

On average, a single 4WD Action website visitor spends $204 a month on 4WD products and services. Resulting in our 140,000 visitors spending a total of over $28M a month on their 4WD needs!

83% are male

89% are aged 18 - 54

88% are Australian visitors

60% visit the website more than once a month

28% spend over $300 a month on customising their 4WD

73% spend over $150 a month on customising their 4WD

On average, 4WD Action website visitor spend $204 a month on 4WD products and services. Resulting in our 140,000 visitors spending a total of over $28M a month on their 4WD needs!

99.9% are passionate about 4WDs, off-road driving and touring Australia.

Visit
www.4wdaction.com.au

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Monthly statistics – April 2009, by Google Analytics.

270,000 visitors
140,000 unique visitors
1.8M page views
8 minutes is average time on site per visitor
Newsletter Database: 40,000 subscribers
Newsletter frequency: fortnightly


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