4WD Action

4WD Action is the most trusted and widely known 4WD multimedia brand in Australia. It's the complete package, known as the 4WDer’s Bible.

The website, magazine and DVDs cover the entire 4WD scene for the Australian 4WD community.

The 4WD market is a strong niche with a very loyal audience. Our website visitors are devoted to their 4WDs. They're interested in an array of products and services related to 4WD rigs, motoring, tools and parts, travel, tourism and finance.

83% are male

89% are aged 18 - 54

88% are Australian visitors

60% visit the website more than once a month

49% intend to purchase a 4WD in the next 12 months

28% spend over $300 a month on customising their 4WD

On average, the 4WD Action website visitor spends $204 a month on 4WD products and services. Resulting in our 200,000 visitors spending a total of over $40M a month on their 4WD needs!

99.9% are passionate about 4WDs, off-road driving and touring Australia.

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Monthly statistics – January 2010, by Google Analytics.

335,000 visitors
195,000 unique visitors
2,350,000 page views
8 minutes is average time on site per visitor
Newsletter Database: 51,000 subscribers
Newsletter frequency: fortnightly


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Contact:

Dean Lazarevic
Online Media Manager
Phone +61 2 9741 3945
dlazarevic@expresspublications.com.au

Christian Schisas
National Advertising Manager
Phone +61 2 8719 3617
cschisas@expresspublications.com

Adam Cheers
National Advertising Manager
Phone +61 2 8719 3614
Fax +61 2 9748 3596
acheers@expresspublications.com