4WD Action is the most trusted and widely known 4WD multimedia brand in Australia. It's the complete package, known as the 4WDer’s Bible. The website, magazine and DVDs cover the entire 4WD scene for the Australian 4WD community.
The 4WD market is a very strong niche. The customers who visit the 4WD website are purely interested in 4WD related products and information. The audience doesn't stumble upon the website by chance, each and every visitor actively seeks products and services related to 4WDs, motoring, tools and parts, travel, tourism and finance.
On average, a single 4WD Action website visitor spends $204 a month on 4WD products and services. Resulting in our 140,000 visitors spending a total of over $28M a month on their 4WD needs!
